Home Staging

Miami Beach Condos, Miami Beach Real Estate, Miami Commercial Investments Miami Beach Realtor Miami Real Estate en Espanol Home Staging South Florida Real Estate Miami Commercial Investments Real Estate Sellers Miami Waterfront Homes Contact Us

Staging for sale properties

We have an exclusive partnership with licensed, talented, and experienced Interior Designers who specialize in working with sellers to make their homes stand out in this competitive market. 

WHY STAGE MY HOME?

"Before"                                          "After"

Faster Sales Time
Staged homes sell much faster than non-staged homes.  Marketing experts indicate that staged homes sell 30 to 50% faster in most areas.  The longer a home stays on the market the most likely there will be a price reduction.
 
Higher Sales Price
The better a home shows, the more it will sell for.

Positive 1st Impression
First impressions are positive on staged homes, rather than negative.  Research has shown that buyers initially make up their mind in less than a minute on whether they want a home or not.  Therefore, curb appeal is key.  After a buyer’s initial decision in the first minute, they will either confirm that decision or rescind it in the next 6 to 20 minutes as they view your home.

Ready to move in
Staged homes appear to be in “move-in” condition.  Buyers prefer homes where they can just move-in and start enjoying life in their new home.

No imagination needed
When only 5% of the population can truly visualize how beautiful a home can be or see past the clutter, grime, and so-so appearance, staging becomes key to a fast sale at a great price.

Competitive Advantage
Staged homes have a competitive advantage over other homes that are not staged.

Well Maintained
Staged homes give the appearance of being well maintained and cared for.  This is the underlying psychological message that is sent to potential buyers.

Appraisers
Appraisers see the home in its most positive light.

More Showings
Properly staged homes are shown more often by realtors.  It is easy for realtors to show property that is attractive and excites buyers.  Well staged homes are always at the top of the list when it comes to which homes an agent will show.

Extra Showings
Homes which do not meet a buyers exact criteria, but which are well staged, often get shown anyway, because the agent feels that the beautifully staged home may be an exception to the buyers criteria.

More Advertising
Brokerage firms enjoy advertising beautifully staged homes for they draw more business to their firm. 


Five Design Tips

"Before"                                          "After"
    

Learn What You Like: Cut out or reference (use Post-its) lots of pictures from home magazines, catalogs, design and art books of rooms, d‚cor items, window fashions and art items that appeal to you.  Most people can easily identify what they don’t like but have a tougher time pinpointing what they like.  When you go back and review all your selections they should tell a story of what you like and what your room should be.

Define Your Floor Plan:  Have a plan in place for the furniture before you make a purchase.  Make sure you plot out the furniture in the actual space to be sure they will fit in proportion to the room; most people think they have much more space than they actually have to work with. Keep size in mind when you go shopping

Add Color: Keep the background color of walls and upholstered furniture neutral and punch up the d‚cor with a strong color or two in the accessories, area rugs, throw pillows, artwork, etc.

Create Focal points: When accessorizing use large pieces that can stand on their own and create drama as opposed to lots of small pieces.  If you have collections of small things, group them together so they become one statement.

Use Plants: Plants in colorful containers or wicker baskets can fill in empty spaces and add warmth to any decor.

                   
Increasing Curb Appeal

  • Entry area should be warm and welcoming.  Establish the right ambiance with colorful plants and flowers.
  • Create focal points that every buyer will remember about your home.  Have several potted plants and flowers sit about with differences in size and texture.  Pot plants in decorative containers that are attractive and complement your house.
  • Paint, stucco or siding should look clean and crisp.  Repair any damaged areas.  Freshly painted houses stand out in any neighborhood.  Sometimes all that is required is freshly painted trim and fascia to update the look of your home.
  • Make your home appear larger by changing paint & lighting.
  • Landscape should be weeded and have an abundance of colorful plants and flowers set about.  Avoid having too many colors, stick with two or three basic colors.
  • Lawn should be mowed and edges maintained neatly trimmed.  Be sure to fertilize your grass so that it has a plush look, correct any brown spots and rake up plant debris.
  • Sidewalks and drives should be free of newspapers, toys, garbage cans, garden hoses, etc.  Be sure it is all picked up and out of site.
  • House Numbers should be in good condition, if required refurbish or replace them to update the look.
  • Front doors should be striking. Paint a faded door using high gloss paint or restain/revarnish a varnished door to make it look fabulous.  New front entry doors can make a home more stylish and completely change the look of a drab entry.
  • Polished and shiny door hardware is impressive.  Check the style, is it appropriate for architectural style of the home.  Damaged and out of date hardware should be replaced by new and current styles.
  • Squeaky doors should be oiled.
  • Be sure entry lights work and no broken glass panes or missing parts.
  • Door matt needs to be in place and clean.  Avoid trendy mats with pictures and sayings.   Keep it simple and plain.

 



Real Estate News
Updated: Saturday, May 17, 2008
Investor Report: Second and Third Trusts
What's the single biggest headache for anyone trying to pull together a short sale right now? Column...
Full Story >

Updated: Saturday, May 17, 2008
Hot Market: SE Michigan Surpasses the Psychological Pricing Barrier
All across the country, pending sales -- the number of contracts written in any given 30 day period ...
Full Story >

Updated: Saturday, May 17, 2008
Realty Viewpoint: Economic Stimulus Checks Can't Fix Our Values
As economic stimulus checks arrive, relieved households spend them on gas, food and bills. But the p...
Full Story >


Fortune International Realty | 517 Arthur Godfrey Rd Miami Beach, FL 33140
Tel: (305) 604-5554 | Fax: (305) 604-5589 | akleer@fir.com |  Privacy Policy | Links | Site Map
Equal Housing / Realtor / Fortune International
Real Estate Website Design